The phrase "Digital Marketing" was coined while in the nineties. Digital marketing was formally known as and often called 'on the internet marketing', 'Net marketing', or 'World wide web marketing'.? ??????? ?????????? ? ???????? ????? ?????????? ??? ??? ?????? ????? ??? ??????????? ??????????? ??? ??? ????????? ??? ??? ?????????? ? ??? ??????. ???